CYPRUS PROPERTY INVESTORS EXPECTED TO GAIN FROM SUSTAINABLE TOURISM INITIATIVES
Cyprus has been involved in a pilot project entitled ‘Greener Beaches’ to cement the country’s reputation as a destination of sustainable tourism excellence.
The trial project has been implemented at two of Cyprus’ preferred beaches in the Famagusta district: Nissi Beach in Ayia Napa and Fig Tree Bay in Protaras. The goal of the project is to demonstrate the vision of a best practice ‘green’ beach through the implementation of recommendations from a previous study.
A unique five-year partnership has been formed between the Cyprus Tourism Organisation (CTO), the Cyprus Sustainable Tourism Initiative and the Travel Foundation, which intends to see Cyprus become a leader in sustainable tourism. The project is one of many and seeks to preserve the local culture, protect the natural environment in Cyprus and help local people benefit from tourism.
Julie Middleton, head of the Industry Partnerships of the Travel Foundation, commented, “The project aims to cement Cyprus’ reputation as a destination of sustainable tourism excellence.” It is expected that ‘greening’ the beaches will increase tourist satisfaction, ensure continued international and local visitor-flow, and protect one of Cyprus’ best tourism assets.
According to a recent survey, visitors to the two beaches selected for the pilot scheme reported that the project had made the beaches more attractive. President of the CTO Alekos Orountiotis stated that 57 Cypriot beaches satisfy the criteria of the European ‘Blue Flag’ project and are part of the most attractive beaches in the Mediterranean. The Blue Flag is an exclusive eco-label awarded to beaches and marinas throughout the world.
International investors in the buy-to-let market are expected to gain from the ‘Greener Beaches’ project and the CTO’s commitment to sustainable tourism. It is expected the scheme will have a positive impact on property sales in Ayia Napa and other resorts on the island.
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Source: Travel Foundation, Financial Mirror, Blueflag.org