Egypt’s Tourism Minister Hisham Zaazou has announced the country is launching various measures to push tourism rates to 2010 levels and drive more investments into the Egyptian market.

The conference was in association with the Ministry of Tourism and Egyptian Tourist Authority, and the announced tourism strategy is expected to see international investors benefit from the new marketing drive.

The plans include targeting the Arabian market and to provide ongoing support to partners through joint promotional campaigns, media tours and invitations to meet tourism officials who can show them the opportunities Egypt provides.

Zaazou commented at the conference held at the Arabian Travel Market: “The Ministry, within its strategic plan, seeks to implement all necessary measures to enhance Egyptian tourism. We will work on specific markets including the Arab world, in addition to targeting new markets in South America and Asia. We will also market Egypt in co-chaired trips to enhance tourist services in line with global standards.”

The tourism minister also emphasised that the Egyptian tourism sector was able to withstand challenges thanks to the sector’s solid foundations. This confidence is expected to attract more investors to Egypt with the reassurance they will get support from the country’s tourism sector.

Zaazou noted that the Egyptian Ministry of Tourism’s participation in the Arabian Travel Market confirms the strong association that Egypt has with the Gulf States, particularly the UAE.

Global investors who are involved in real estate in Hurghada and Sahl Hasheesh can only expect to gain from this relationship and see an increase in value for their investment through the new tourism strategy.

About the author: Thomas Yates

After finishing his Business Management degree Tom was looking to join a progressive company where he had the opportunity to have his own ideas listened to and implemented. It was a case of being in the right place at the right time as Rivermead Global were looking at taking somebody on and in 2009 Tom joined the company. If you are looking at buying a property in Egypt or Turkey you have come to the right people. Read our Ultimate Guide To Buying Property In Hurghada