TURKISH AIRLINES PROMOTES WINTER TOURISM CAMPAIGN
Turkish Airlines is marketing Turkey’s popular winter holiday activities through a new ‘Winter in Turkey’ campaign, which will offer tourists competitive deals and prices.
The national air carrier in Turkey is one of the world’s fastest growing airlines and covers over 200 destinations around the world. The campaign is expected to complement the year-round tourism offering in Turkey and further cement its status as one of the world’s fastest growing tourist destinations.
Turkey has risen in popularity as a tourism destination over the past few years as visitor numbers continue to increase steadily. In January 2013, the number of foreign visitors to Turkey increased by over 12 percent to 1.1 million year-on-year according to recent data from the Ministry of Tourism. This follows on from a strong previous month that also recorded an increase of over 12 percent.
President and CEO of Turkish Airlines, Temel Kotil, stated that the continued increase of tourist visitors to Turkey was positive news for the industry: “We are delighted with the growing popularity of Turkey as a preferred tourism destination for visitors from around the world. Turkey’s spectacular cultural blend of Eastern and Western influences and cultural linkages with the Middle East make the country a popular destination amongst tourists.”
The number of tourists travelling to Turkey from the Gulf has also risen significantly in recent years. Tourist visitors from the UAE have grown by over 370 percent and the visitors from Qatar have increased by a staggering 600 percent, all contributing to the 31 million tourist visitors Turkey welcomed in 2012.
The campaign highlights Turkey’s seasonal tourism offering with an emphasis on the vast range of exhilarating winter sports available at its 20 different skiing destinations. The campaign is expected to give the country’s tourism industry a significant boost.
Source: Reuters, AME Info