TURKISH TOURISM CHIEFS TO LAUNCH NEW CAMPAIGN
The Turkish Ministry of Culture and Tourism is planning to launch a new global campaign to celebrate the country’s economic growth and tourism attractions.
A director at the Turkish Ministry of Culture and Tourism UK office, Dr Aysegul Gurgezoglu, commented: “We would like to have a strong campaign that promotes Turkey’s heritage and tourism attractions, plus we also want to make it a global project to emphasise our economic growth.”
Turkey’s economy grew by an average of five percent over the past decade leading up to 2012 fuelled by various factors including Turkey’s rapidly expanding infrastructure.
The new campaign aims to encourage more tourists to visit Turkey and promote tourism areas such as Altinkum, Didim and Akbuk. With a budget of $50 million, the Ministry is looking for a ‘global umbrella concept’ across all platforms and media with a strong focus on utilising social media.
Gurgezoglu continued: “Turkey continues to be one of the world’s most popular tourism destinations and in fact, the first seven months of 2013 (January – July) indicates a 10.68 percent growth in international visitors year-on-year, reaching 19,143,152 visitors within this period.”
Turkey has had previous success with tourism campaigns in various countries including New Delhi. The Turkish property market is seeing increased activity as many buyers are investing in holiday homes that have great potential for rental income due to Turkey’s popularity with tourists rising.
A recent relaxation of property laws added a boost to Turkey’s real estate market. Foreign buyers will now receive residency permits with their properties, opening the market for expatriates to enjoy Turkey.
Sources: Marketing Week, ANSA Med